Kate Sayers

About Kate Sayers

I partner with executives and organizations to deliver clear, impactful communication, building trust inside and influence outside.With 15+ years in corporate communications, PR, and strategic messaging, I specialize in communication planning, executive messaging, process improvement, media coaching, and business development support. My experience spans industries such as aviation, healthcare, legal, motorsports, manufacturing, and hospitality.Career highlights include leading internal communications for 1,500+ employees, raising employee newsletter engagement from 1% to 95%, boosting media visibility by 475%, guiding organizations through mergers and change, and earning nine national and regional PR awards. These efforts have supported major business wins, including Fortune 500 opportunities.If you are exploring communications leadership, consulting support, or collaboration, let’s connect.

Experience

1. Pr & Research

   NASCAR

   Aug 2023 — Present

   Steered collaboration with NASCAR executives and track leaders to produce unified brand communications and immersive staff and fan experiences- Created strategic digitization plan for 1 MM archival images, safeguarding assets and expanding company knowledge-sharing- Manage NASCAR Archives & Research Center, which houses a vast collection of motorsports photography, records, artifacts, and other memorabilia, and serve a variety of constituencies, including NASCAR, the media, IMSA, authors, museums, and private individuals- Spokesperson for NASCAR, Daytona International Speedway, and NASCAR Archives & Research Center- Direct research projects for print and electronic media, museum exhibits, and private collectors- Manage vendors including digital photography, and oversaw loan contracts.