Kate Rostek

About Kate Rostek

Experienced marketer and leader of people with 10 years of corporate experience; skilled in the development and execution of marketing strategies that drive results through optimization and personalization. Exceptionally organized and driven. Possesses excellent communication and time management skills as well as has a passion for working cross-functionally and collaboratively. Thrives under pressure in fast-paced environments with extensive experience with shifting priorities and ambiguity.

Experience

1. Customer Experience Manager Direct Marketing Channels, Marketing Transformation

   DICK'S Sporting Goods

   Jun 2024 — Present · Pittsburgh, PA, US

   Hand-selected by the executive leadership team to be a part of the first ever customer experience, loyalty & personalization squad. We’re a small, cross-functional team, working in the agile business model led by the McKinsey Group to support one of our four major digital goals for the company. •Lead advancement of direct marketing channels across DICK’S brands bridging BAU program with Personalization efforts. Transforming marketing touchpoints to enhance customer experience, increase engagement & amplify long-term value• Identify, size & prioritize opportunities for testing & optimization• Serve as a SME & maintain a deep understanding of marketing technology, innovation & trends & champion forward-thinking in this arena• Conduct comprehensive analysis of key performance metrics, market trends & landscape to identify growth opportunities, mitigate risks & inform strategic decision-making• Drive development & maintain strategic planning frameworks, models & tools to support decision-making processes & enable data-driven insights & recommendations• Partner with Analytics team to conduct in-depth analysis of channel performance data, trends & customer behavior to generate actionable insights & recommendations for optimized planning, targeting & messaging• Discover & implement dynamic content capabilities across direct marketing channels• Develop, implement & monitor product recommendation strategy to drive relevant user experiences & increase conversion rates• Develop & implement comprehensive AI strategies aligned with business objectives, leveraging cutting-edge technologies & methodologies to drive innovation & competitive advantage• Develop & execute comprehensive customer acquisition strategies to drive growth and meet acquisition goals• Implement customer retention programs to increase customer lifetime value & reduce churn• Design & implement new & lapsing customer acquisition strategies ensuring that objectives are met to maximum efficiency

Education

• West Virginia University

  Bachelor of Arts (B.A.), Psychology/Communications

  2004 — 2008

Skills

• Project Management
• Strategic Planning
• Microsoft Office
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Time Management
• Windows
• Marketing
• Constant Contact
• Inventory Management
• Customer Service