Kate Robertson

About Kate Robertson

As a Media Solutions Specialist at Goodway Group, I have composed and implemented multi-million dollar international social media ad campaigns. From the Mayor of New York City Eric Adams to The LA Clippers, my clients have been as diverse as their advertising needs, and although my expertise is in digital advertising, my time on the communication’s teams at OSU Center for Health Sciences and The University of Tulsa grounded me in traditional print media both earned and paid. I have a talent for understanding the target audience and devising creative avenues to reach them, which is always based in sound research. From working with social media influencers like actress Tia Mowry to convincing Twin Peaks Restaurants to also advertise to women, I have helped clients not only increase their sales but also look at their sales goals differently. Often times your audience might be a group you haven’t even thought of yet. Interpreting campaign insights alongside sales data, I enjoy weaving together with campaign insights, and my goal is to ensure my client is always the hero of that story.

Experience

1. Marketing and Communications Manager

   Ywca Tulsa

   Jan 2026 — Present · Tulsa, OK, US

Education

• Oklahoma State University

  Bachelor of Arts, Journalism and Broadcasting, Political Science

  2007 — 2010

• University of Oklahoma

  Master’s Degree, Public Administration

  2016 — 2018