Kate Rojecki Ormbrek

About Kate Rojecki Ormbrek

I’m looking for an opportunity to capitalize on my desire for growth and my strong ability to communicate with co-workers & join an environment that excites me to further my career. With my ability to maintain a high level of productivity across multiple marketing mediums, my attention to detail that can increase quality and my skill in coordinating and communicating in a team environment I feel that I have a lot to offer. I have grown from an intern with a degree in Tourism Management into a Marketing Specialist with an in-depth knowledge of the tourism industry and vacation marketing. Moving on to the Retail Industry, I\'ve gained new knowledge in e-commerce studying customer behavior across multiple marketing channels. I’ve really been inspired by some of the special opportunities that I’ve taken on from product launches, developing marketing campaigns and finding white space opportunities in order to grow the success of the business. I hope to take this excitement into my next role.

Experience

1. Senior Digital Marketing Manager

   Bloodworks Northwest

   Nov 2021 — Present · Seattle, WA, US

   Promoted to Senior Digital Marketing Manager & built team with two direct reports, including managing hiring process and supporting them to grow & take advantage of their skillsets to provide best impacts for the organization.• Scaled QR Codes and Tracking links across printed marketing collateral. Organized naming convention to set UTM parameters for Google Analytics tracking.• RFI Marketing lead for data mapping into new CRM platform, setting up donor journeys through automation to guide donors through pre & post donation experience.• Represented Digital Marketing team in high level meetings including Forecasting, Type O & Platelet Recovery Team and Marketing Senior Leadership.

Education

• Central Washington University

  Bachelor of Science, Tourism Management

  2002 — 2007

Skills

• Enterprise Marketing
• Public Relations
• SEO
• Data Analysis
• Email Marketing
• Search Engine Optimization (SEO)
• General Awesomeness
• Digital Marketing
• Marketing Communications
• Strategy
• E-Commerce
• Loyalty Programs
• Campaign Execution
• Brand Management
• E-Commerce SEO
• Lead Generation
• Social Media
• Direct Mail
• Microsoft Office
• Sales
• Affiliate Relations
• Online Advertising
• Affiliate Marketing
• Direct Marketing
• Merchandising
• Social Media Marketing
• Marketing
• Forecasting