Kate Murphy
Senior Vice President of Sales & Marketing
- Role
- Senior Vice President of Sales and Marketing at Blox Digital
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Kate Murphy
A high-impact executive with over 20 years of proven leadership in marketing, sales, and…
Experience
Senior Vice President of Sales and Marketing
Dec 2024 — Present · US
As SVP of Sales and Marketing, I lead enterprise-wide go-to-market strategy across Sales, Marketing, Business Development, Customer Success, and Revenue Operations. My mission: to accelerate ARR, deepen customer relationships, and position BLOX NXT as the CMS of choice for digital publishers.I drive cross-functional alignment with Product, Operations, Customer Support, and Development to ensure every client touchpoint reflects value, efficiency, and innovation. Grounded in data and powered by collaboration, my approach turns strategy into execution—and execution into measurable results.Select Achievements:Revamped full-funnel GTM sales strategy, focusing on pricing integrity, lead quality, and identifying new vertical business development—contributing to a marked increase in sales velocity and ARR.Reposition the SaaS platform with a differentiated, value-based narrative—boosting market perception, inbound engagement, and client win rates.Restructured book of business to optimize retention and maximize expansion opportunities—backed by predictive pipeline forecasting, lead scoring, and onboarding frameworks.Redesigned revenue operations, including commission models, pricing strategy, operational dicipline and contract flows, to improve rates and unlock untapped revenue.Unifying GTM teams under product integrity, collaboration and revenue strategy—cultivating a customer-centric, value based culture across the organization. I work diligent to lead with clarity, creativity, and curiosity—connecting teams, clients, and opportunities to drive growth with heart and discipline.
Education
University of Montana
Bachelor of Science - BS
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