Kate McLoughlin

About Kate McLoughlin

An experienced professional in the children’s publishing and media, I believe in transformation through deep engagement with end users and partners. My focus has been on building a series of major brands and establishing those brands as market leaders through a blended multi-channel approach.My experience includes portfolio analysis, customer relationships, digital development, product management, major launches, international partnerships, retail promotion, brand development and research. I thrive in complex, international businesses. I have successfully led cross-functional teams in a dynamic, digital environment, and I am committed to the ongoing achievements of kids both in and outside the class.

Experience

1. Vice President International Marketing

   Pearson

   Jan 2003 — Present

Education

• King's College, University of London

  BA, Spanish; French

  1984 — 1988

• King's College London

  BA Modern Languages, Spanish, French

  1984 — 1988

• CIM | The Chartered Institute of Marketing

  Marketing Communications

  1990 — 1992

• King’s College, University of London Chartered Marketing Institute

  BA; CMA Diploma, Honors Spanish and French

  1984 — 1988

Skills

• Textbooks
• Training & Development
• Internal Communications
• Copywriting
• Editorial
• Product Management
• Market Research
• Web Development
• B2b
• Publishing
• International Sales
• Strategic Partnerships
• Marketing Management
• Email Marketing
• Employee Training
• Product Marketing
• Social Media Marketing
• Marketing
• Online Advertising
• Digital Marketing
• Academic Publishing
• Integrated Marketing
• New Business Development
• Content Development
• Marketing Strategy
• Marketing Communications