Kate McLennan
Head of E-commerce & Trading (Restaurant Brands) @Whitbread
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WORK HISTORY
Head of E-commerce & Trading (Restaurant Brands) @Whitbread
London, GB
Bringing together our Digital strategy and teams across website development, content and engagement, SEO and paid campaigns plus restaurant brand CRM and our loyalty programmes to drive awareness, consideration and bookings. Leading on Trading planning - commercial, channel and promotional initiatives to drive and respond to market trends, seasonal demand and customer expectations.
EDUCATION
MiniMBA
mini MBA, Marketing
Lancaster University
BSc Management Science: Marketing, Marketing
Lancaster University
Bachelor of Science - BS, Management Science & Marketing
SKILLS
ABOUT KATE MCLENNAN
With over 20 years of experience delivering strategic customer experience and CRM solutions in digital and retail customer centric environments and well known brands, I have established myself as a strategic and knowledgeable leader with a commitment to drive customer engagement, retention and satisfaction, and I pride myself on establishing long and short term strategies to boost customer satisfaction and drive revenue growth. One of my core strengths is my ability to direct high performing teams and align disparate teams to ensure operational excellence across the organisation. In addition, I have a strong and unique blend of customer experience and CRM skills which has allowed me to create and deliver innovative customer management functions. Over the course of my career, I have been recognised for my successes in: Launching successful omni-channel marketing, loyalty and VIP programmes for leading brands Establishing and developing new Customer Experience functions Delivering CRM strategies, systems and campaigns to maximise customer engagement and retention
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