Kate McKenzie-McHarg
Director and Co-founder @776BC
Signup · Get unlimited contacts
WORK HISTORY
Director and Co-founder @776BC
For true athletes, sport is not a race to the finish line. It’s a lifelong commitment, a vow to give everything, no matter what. 776BC is your partner for the long road. At 776BC we work with the world’s best athletes to create a range of specialised performance wear that stands up to the toughest training programs. Our vision is to inspire the next generation to go further both on and off the track, road or water. Find us at 776BC.com
EDUCATION
University of Melbourne
Master of Applied Commerce (Marketing), Commerce, Marketing
University of Melbourne
Postgraduate Diploma (Honours) Media and Communications, Media and Communications
University of Melbourne
B.Arts Media and Communications, Media, Cultural Studies
The University of British Columbia
B.Arts Media and Communications (Final Semester), Media and Communications
SKILLS
ABOUT KATE MCKENZIE-MCHARG
Kate McKenzie-McHarg is the Chief Marketing Officer (CMO) and Co-Founder of 776BC, an Australian sports apparel brand dedicated to helping athletes worldwide achieve peak performance. Over the past 10 years, Kate has played a pivotal role in positioning 776BC as a global leader in performance apparel, trusted by elite teams, clubs, schools, and universities.Kate brings strong expertise in brand marketing. Before establishing 776BC, she held roles at Carlton & United Breweries /Foster’s Group, where she led high-profile campaigns for top-tier beverage brands. Her background also includes consulting, offering strategic marketing solutions to businesses. Kate’s passion for sports and deep understanding of consumer needs have driven 776BC’s mission to create innovative, high-performance products tested and endorsed by world-class athletes. Currently based in Vancouver BC, when Kate isn’t busy reshaping the future of sports apparel, she enjoys spending time with her young family in the BC wilderness, connecting with other entrepreneurs, and experimenting with new workout regimens.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.