Kate McCurdy
Marketing Automation Specialist @Paddle
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WORK HISTORY
Marketing Automation Specialist @Paddle
EDUCATION
DeGroote School of Business - McMaster University
Honours Bachelor of Commerce - BCom, International Business/Commerce
ABOUT KATE MCCURDY
Hi, I\'m Kate I’m a strategic B2B marketer who thrives at the intersection of creativity and data. Whether it’s scaling lifecycle marketing campaigns, growing pipeline, or strengthening customer relationships, I focus on building systems that deliver impact now, while setting the stage for long-term growth.My colleagues know me as someone who’s upbeat, solutions-focused, and committed to bringing out the best in the people around me.Toolbox:• CRM & Automation: HubSpot, Klaviyo, Salesforce, Mailchimp• Web & Platforms: Shopify, WordPress, Wix, Webflow• Social & Content: LinkedIn, TikTok, Instagram, YouTube, Pinterest, Meta• Creative & Strategy: Brand positioning, messaging, campaign planning & execution
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