Kate McCrobie

About Kate McCrobie

With over five years of experience at Third Rock Events, I specialize in festival…

Experience

1. Festival Production Logistics Manager, Event Production Manager

   Third Rock Events

   Feb 2020 — Present · Charlotte, NC, US

   Direct cross-functional planning, production, and teardown teams of 15–20 personnel across 50–75 annual events ranging from festivals to farmers markets.• Oversee vendor management lifecycle, including scheduling, load-in/load-out logistics, inventory verification, and post-event breakdown coordination.• Manage six-figure event budgets, including oversight of the $100K Crave event, ensuring fiscal accountability and operational efficiency.• Led end-to-end ticketing operations, including platform management, on-site sales, VIP verification, ID checks, and real-time troubleshooting to ensure seamless guest entry.• Developed and scaled University City Farmers Market from a three-weekend pilot into a year-round community fixture, sustaining relevance through the COVID-19 pandemic.• Spearheaded logistics and execution for high-impact regional events such as Crave CLT, SouthEnd Beer & Wine Festival, SouthEnd Hops Fest, and seasonal pop-up markets, each drawing thousands of attendees.• Conducted comprehensive event budgeting and fee assessment to align production costs with revenue goals and sponsor expectations.• Implemented streamlined operational protocols across event types, ensuring consistency in team performance, vendor engagement, and guest experience.