Kate McCabe

Email Marketing Manager @Frontier Developments

Cambridge, GB

I have been working as the acting email Marketing Marketing manager from sept-Oct, officially offered the promotion in November 2022.\\\\n\\\\nAs the Email Marketing manager, I manage and build all emails for Frontier Developments and Frontier foundry titles. Which include: Planet Zoo, Jurassic World Evolution 2, F1 Manager 2022, Planet Coaster, Warhammer - Chaos Gate Daemonhunters, Deliver us Mars, as well as the overall email marketing for Frontier brand.\\\\nDuties include:\\\\nCreate various email lists and campaigns\\\\nCreate and design various CTAs and email templates\\\\nTest every campaigns success\\\\nDetermine email marketing KPIs\\\\nDevelop and present reports on a weekly basis\\\\nDevelop a lead generation strategy\\\\nCreate smart email lists\\\\nIncrease email subscriptions\\\\nAnalyze data to get smart insights\\\\nSuggest methods for improvements\\\\nSegment lists based on behaviors like past email engagement and website interactions\\\\nDevelop documentation and road maps for processes, A/B tests, and promotions that succeed through email\\\\nReporting and reviewing campaigns\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

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