Kate Lyons
Marketing & Events Manager at Scheels | Wedding & Event Planner | Creating Unforgettable Experiences
- Role
- Marketing & Events Manager at Scheels
- Location
- Eau Claire, WI, US
- LinkedIn followers
- 500 followers
About Kate Lyons
Creating meaningful experiences that connect communities and elevate brands.My career sits at the intersection of hospitality, marketing, and event coordination, where I turn ideas into moments that feel thoughtful, engaging, and memorable. I hold a Bachelor’s degree in Hospitality Management from the University of Wisconsin-Stout and bring both strategic thinking and hands-on execution to everything I do.At Scheels, I lead in-store events, partnerships, sponsorships, and marketing activations that drive traffic, support brand presence, and create meaningful guest experiences. I manage projects from concept through execution, collaborating across teams and with external partners to deliver polished, on-brand results.I am known for being organized, proactive, and creative, with a strong sense of ownership and a customer-first mindset. I thrive in roles where strategy meets execution and enjoy building experiences that make Scheels a destination, not just a store.In addition to my work at Scheels, I also offer freelance wedding and event planning, helping couples and clients create celebrations that are thoughtfully planned and beautifully executed: k••••••@scheels.com : k••••••••@gmail.com
Experience
Marketing & Events Manager
Mar 2025 — Present · Eau Claire, WI, US
Drive community engagement by leading outreach strategies, partnerships, and events that align with store objectives and customer interests. Oversee donations and sponsorships, manage community relationships, and support public relations efforts. Bring creativity, organization, and leadership to experiences that strengthen the Scheels brand and its impact within the local community.
Education
University of Wisconsin-Stout
Bachelor of Science, Hospitality Management
Memorial High School
High School Diploma
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