Kate L.

About Kate L.

I am a marketing manager at Panasonic Connect North America, where I create and execute effective campaigns that increase brand awareness, customer loyalty, and revenue. With over 10 years of marketing experience and an MS in Digital Marketing & Analytics, I have the skills and knowledge to optimize performance and ROI across various MarTech platforms & tools. Some of my key achievements include developing and implementing innovative processes and solutions for web-to-lead automation, contact database management, voice of customer assessment, and closed-loop communication. I also spearheaded the messaging and promotion of new products and solutions for go-to-market launches, and coordinated media outreach and bylines with industry publications. I am passionate about delivering value to our customers and stakeholders, and constantly seeking new ways to improve our marketing strategies and practices. I have a background in international business, which enables me to communicate and collaborate with diverse audiences and markets. I am excited to be part of a team that shares my vision and values, and strives to make a positive impact in the world through technology and innovation.

Experience

1. Marketing Manager

   Panasonic Connect North America

   Apr 2022 — Present · Bethlehem, PA, US

   Skilled in customer storytelling, multi-channel digital campaigns, media relations, CRM/Marketing Automation and demand generation. Experienced in managing teams, fostering organizational alignment, and delivering impactful presentations to executive leadership.Develop and execute multi-channel campaigns across social, search & digital media to drive demand & brand awareness in key vertical markets Manage email marketing & automation in Marketing Cloud and lead & campaign processes in Sales Cloud to nurture leads, drive conversions and align Sales & Marketing efforts. Develop reports & dashboards in Salesforce for campaign reporting & attribution. Manage company website & maintain up-to-date content in HubSpot CMS, including key industry landing pages and product & solution pages. Managed platform transition of CMS to HubSpot (HubSpot CMS Certified Marketer) to ensure business objectives & priorities are met in new platform. Produce compelling customer testimonial videos. Manage end-to-end process from input calls to video release agreements & publishing. Leverage for media outreach to boost awarenessOrchestrated successful messaging strategy, booth design, and promotions for major industry tradeshows, resulting in heightened brand visibility and lead generation.Present weekly updates to Sales and QBRs to executive leadership, demonstrating marketing\'s contributions to the business and fostering alignment and collaboration.Actively contribute as a member of the Vision Team, a cross-functional group tasked with providing feedback to executive leadership and ensuring organizational alignment with the mission and vision.

Education

• Saint Joseph's University

  Master of Science - MS, Marketing

• University of Scranton

  Bachelor of Arts - BA, International Language/Business

  2011 — 2015

• Saint Joseph's University

  Master of Science - MS, Marketing

  2017 — 2019

• Université Sorbonne Nouvelle

  French Language and Literature

  2014 — 2014