Kate Kennedy
Senior Director of Consumer Insights @Adtalem Global Education
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WORK HISTORY
Senior Director of Consumer Insights @Adtalem Global Education
Chicago, IL, US
Establish and develop new Consumer Insights function for marketing. Develop research plan spanning segmentation, ad/message testing, brand health, path to purchase, category sentiment tracking, etc. Represent the voice of the consumer and work with all levels of the organization to ensure business decisions are made with customer needs in mind.
EDUCATION
Northern Illinois University
Bachelor of Science (B.S.)
DePaul University
Master of Business Administration (MBA)
ABOUT KATE KENNEDY
Global Consumer Insights Senior Director with comprehensive experience in custom research, advanced analytics, and syndicated data. Extensive leadership experience gained by managing client-side research teams and initiatives and as founder of a consumer insights consultancy serving Fortune 500 clients. Insights roles within Adtalem, Barilla, ConAgra, Chicago Tribune, and Weber. Contractor roles (2+ years) within Walgreens, Bath & Body Works, Sara Lee, and Newell-Rubbermaid.
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