Kate Kazan

Experience

1. Communications & Public Relations Manager

   Hunger Task Force

   Dec 2023 — Present

   Lead content development to enhance local, regional and statewide agency brand awareness• Develop marketing and messaging strategies and disseminate them through targeted, coordinated, culturally-competent and consistent outreach campaigns• Provide strategic communications direction for new initiatives and special program messaging and act as communications issue expert for hunger relief partners, network organizations and collaborators in hunger work statewide• Act as an \"internal reporter\" by seeking and sharing engaging stories, partner highlights,program features and campaign updates• Develop annual media goals, objectives, and strategies for departments including, but not limited to, the Food Team, Operations, Advocacy, Senior Services, Farm, Development, Volunteer and Nutrition Education• In collaboration with the Creative & Marketing Manager, develop and execute the communications and marketing plan, which includes campaign schedules, earned and paid media targets, advertising budgets, email marketing and ROIs• Manage and oversee agency advertising budget• Oversee media monitoring and prepare reports to evaluate the success of PR campaigns• Create and distribute media materials for events and press conferences, including press releases and media advisories, to solicit media activity and interview opportunities• Coordinate local, state and national media requests with network partners, families and organizations