Jingxuan Zhang

About Jingxuan Zhang

Passionate about leveraging big data to drive data-driven insights and decision making…

Experience

1. Data Scientist Lead, Apple Media Products

   Apple

   Jan 2018 — Present

   Cross-functional Leadership:\\\\nRepresent analytics team in cross-functional collaboration with product, engineering, BD, and marketing teams. Develop strong relationship with stakeholders. Expertise in Apple Music with coverage across media subscription services.\\\\n\\\\nAnalytics Roadmap:\\\\nDefine end-to-end analytics plans for major product releases, including stakeholder communication, product instrumentation, testing, data pipeline design/deployment, reporting automation, and post-launch analysis presented to executives. Develop analytics roadmap for LOB expansion scalability and alignment.\\\\n\\\\nSubscription lifecycle Management:\\\\nDeep-dives on user acquisition, retention, and winback. Define pain points and facilitate high impact strategic projects including billing feature enhancement, new offer launch, use journey optimization, in-app messaging, funnel optimization, etc.\\\\n\\\\nA/B Testing:\\\\nDesign A/B testing on pricing, product design, upsell funnel, journey design, etc. Analyze test results and make recommendations.\\\\n\\\\nModel Integration:\\\\nBuild channel LTV prediction model and propensity models in collaboration with ML team. Integrate models in daily operations to drive marketing optimization with higher ROI.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• The University of Hong Kong

  Exchange Student, Industrial Engineering

• Udacity

  Computer Science

• Udemy

  Business, Management, Marketing, and Related Support Services

• Codecademy

  Computer Science

• Shanghai Jiao Tong University

  Bachelor of Science (B.S.), Materials Science and Engineering

• University of California, Berkeley

  Master's degree, Industrial Engineering and Operations Research

Skills

• Tableau
• Search Marketing
• Microsoft Suites
• Visual Basic for Applications (Vba)
• Marketing Analytics
• Social Media Marketing
• Microsoft Excel
• R
• Marketing Strategy
• Analysis
• Vba
• Sem
• Matlab
• Google Adwords
• Google Analytics
• Project Management
• Sql
• Search Engine Marketing (Sem)
• C++
• Web Analytics
• Data Analysis
• Six Sigma
• Spss
• Search Engine Optimization (SEO)
• Web Development
• Google Webmaster Tools
• Supply Chain Management
• SEO
• Digital Marketing
• Link Analysis
• Management Consulting
• Python
• Data Mining