Kate Johnston

Employer Brand Manager @Carnival UK (P&O Cruises & Cunard)

Southampton, GB

WHAT I DO: I create purposeful and engaging communication campaigns that embed our culture and are aligned to our business goals, priorities and people strategy. I support colleague recruitment and retention by collaborating with stakeholders to champion the employee experience and drive awareness of the benefits, support and development opportunities available. I celebrate colleagues through storytelling and empower them have a good day with practical and actionable resources, and I make memorable moments happen by organising unique events in our office and on board our ships. By amplifying our DE & I agenda and signposting employee voice channels, I help colleagues feel valued and that they belong, using their feedback to create insight-led campaigns. Briefing external and internal resource, I manage concepting, creation and cascading of comms across multiple channels for multiple audiences. I uphold Carnival UK, P&O Cruises and Cunard brand guidelines and coach colleagues, business partners and suppliers to do the same.HOW I DO IT: I work proactively and collaboratively with team members, stakeholders and suppliers, using interpersonal skills to coach, question and challenge activity to ensure a clear and cohesive experience. I use feedback and facts to fully understand colleague themes and business priorities, working with SMEs to design tactical and strategic audience-led, results-driven campaigns and content. I work at pace and adapt to reactive comms with confidence. I’m a creative problem solver who finds ambitious and achievable communications solutions, mindful of channel reach limitations across colleague audiences and locations. As co-chair of CUK’s employee-led LGBT+ network, my DE & I contacts enable me to ensure all communications fully reflect and support our diverse, multi-national and global workforce.

Teesside University

Bsc - 2:1, Criminology