Kate James

About Kate James

I love making brands more engaging, profitable, and consumer-driven. Whether it’s optimizing pricing strategy, rethinking a product mix, or launching a campaign that actually resonates, I thrive at the intersection of data, creativity, and consumer behavior.Currently, I manage two nationally recognized brands, leading cross-functional projects to drive growth, optimize e-commerce, and improve brand positioning at retail. I’ve worked closely with sales, product, and finance teams to develop data-driven strategies that expand distribution, improve profitability, and maximize consumer engagement.When I’m not analyzing consumer trends or retail data, you can find me coaching fitness classes, writing my weekly newsletter, Rat’s Nest (curing Monday blues, one email at a time), or finding the best gluten-free snacks on the market.

Experience

1. Marketing & Brand Manager

   Sylvamo

   Aug 2023 — Present · Memphis, TN, US

   Support marketing strategy for two national brands, managing campaigns across e-commerce, retail, and paid media- Contribute to cross-functional projects related to pricing strategy, SKU optimization, and channel expansion- Assist in developing competitive pricing initiatives using consumer insights and market trends- Work with sales teams to execute retail promotions and enhance brand visibility- Analyze e-commerce and POS data to identify trends and opportunities for growth.

Education

• University of Memphis

  Bachelors , Business/Managerial Economics- Marketing Minor

  2012 — 2016

Skills

• Customer Service
• Communication
• Public Speaking
• Research
• Editing
• Sap Production Erp
• Fundraising
• Data Entry
• Event Planning
• Social Networking
• Social Media Marketing
• Sap Apo
• Community Outreach
• Social Media
• Microsoft Word
• Team Leadership
• Retail
• Management
• Data Analysis