Kate Helfrich
Growth & Product Marketing Leader | 13 Years in Tech | Scaled Teams and Programs @ Amazon
- Role
- Principal Program Manager at Amazon
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Kate Helfrich
I’m a product and growth marketing leader with 13 years of experience in tech, including nearly a decade at Amazon. Most recently, I led growth marketing for Prime Video Channels, where I built and scaled a high-performing team, launched go-to-market strategies, and drove acquisition, engagement, and revenue across digital and in-app channels. I’m known for developing scalable marketing systems, streamlining operations, and championing innovative strategies that connect with millions of customers. Whether launching new products, integrating marketing tech, or developing lifecycle programs, I bring clarity, structure, and a passion for customer experience to every initiative. My leadership style is people-first, results-oriented, and grounded in operational excellence. I love building teams, processes, and programs that don’t just perform—but grow sustainably. Areas of expertise: Growth marketing, go-to-market strategy, lifecycle marketing, marketing ops, team development, subscription growth, MarTech integration, executive communication, stakeholder management.
Experience
Principal Program Manager
Dec 2024 — Present · Dallas, TX, US
Education
Seattle Central College
A.A.
2007 — 2009
Western Washington University
Bachelor of Arts
2009 — 2011
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