Kate Heins
Group Product Manager at Truist Financial | Wake Forest MBA | Agile Product Management Leader | Data Storyteller | Analytics Enthusiast | Problem Solver
- Role
- Group Product Manager at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kate Heins
Driving innovation at the intersection of strategy and technology.I am a results-driven product management leader with proven expertise in overseeing the full lifecycle of complex initiatives, from business case creation and forecasting to execution and measurable value realization. I have launched two net-new products (Ally Lending and Ally Wealth) and introduced an existing product into a new platform (Wealth Deposits at Truist).With an MBA and a background in financial services, I bring a disciplined, strategic approach to third-party vendor management and cross-functional leadership. I have a strong record of aligning executives, technical teams, design, and business stakeholders to deliver growth, innovation, and sustained business impact.Beyond strategy, I excel at going deep into the technical details across platforms, including Salesforce, AEM, Adobe Target, Adobe Analytics, and Power BI. This enables me to translate vision into execution with precision. I collaborate closely with design partners to ensure products are both innovative and customer-centric, balancing functionality with seamless user experiences and technical feasibility. My leadership style emphasizes clear communication, stakeholder alignment, and mentorship - building high-performing products that consistently deliver desired outcomes.
Experience
Group Product Manager
Feb 2026 — Present · Charlotte, NC, US
Digital Servicing Product Manager with responsibility for leading a team of six App and Web Product Owners across seven Scrum teams, driving delivery, alignment, and continuous improvement across the digital account servicing portfolio.In this role I work across all products offered within the Digital Servicing portfolio, ranging from cards to loans to deposits.
Education
Appalachian State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
Wake Forest University
Master of Business Administration - MBA
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