Kate Goldsmith
Digital Marketing Automation Manager, Europe @TD SYNNEX
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WORK HISTORY
Digital Marketing Automation Manager, Europe @TD SYNNEX
Liverpool, GB
Lead the European marketing automation function, managing a team of 8 automation specialists delivering multi-country B2B campaigns across enterprise vendor programmes.• Lead and develop a high-performing automation team supporting multi-channel campaign execution across EMEA• Build trusted relationships with senior stakeholders across Europe, both virtually and in person, enabling alignment between marketing, data, design and campaign teams• Report into Directors and Senior Directors, influencing digital transformation priorities and operational roadmap• Architect campaign package frameworks to standardise delivery and improve scalability• Designed and deployed AI-enabled campaign acceleration tools, including agentic copywriting assistants and governed knowledge bases• Built API-driven workflows to convert structured briefs into automated Marketo campaign builds• Developed advanced Velocity scripting frameworks using custom objects to power dynamic segmentation and conditional personalisation• Partner cross-functionally with Data, Studio and Campaign teams to align governance, reporting and operational best practiceAI & Automation Innovation• Designed and deployed an agentic AI copywriting assistant grounded in governed knowledge bases to support business transformation• Built structured prompt frameworks to standardise campaign quality and reduce revision cycles• Implemented automated translation workflows across Marketo workspaces• Reduced campaign turnaround time for standardised briefs through API-enabled automation
EDUCATION
Durham University
Bachelor of Science B.Sc (Hons.), Natural Sciences (Anthropology, Biology, Psychology)
SKILLS
ABOUT KATE GOLDSMITH
I lead Marketing Automation and Operations for TD SYNNEX’s European Digital business, managing a growing team of automation specialists and partnering with Directors, Senior Directors and cross-functional teams across EMEA.My focus sits at the intersection of strategy, technology and operational excellence - building scalable marketing systems that enable multi-country campaign delivery with speed, governance and measurable commercial impact.Over the past few years, I’ve led and contributed to initiatives including: • Led a European automation team and played a key role in scaling multi-country, multi-language campaign delivery• Helped shape and operationalise campaign governance (templates, standards, tokenisation) across Marketo workspaces• Developed hands-on capability in Velocity scripting, using conditional logic and custom objects to improve relevance at scale• Collaborated on localisation/translation processes to support consistent execution across European markets• Championed and tested API-led and AI-enabled accelerators that reduce build time while maintaining governanceI am equally comfortable building strong relationships online and in person - collaborating with all seniorities across Senior Management teams, Data Practice, Studio, Campaign and Leadership teams to align strategy, systems and execution.Recognised as an Adobe Marketo Engage Champion (2023–2024)- one of only ~40 global product experts - I have collaborated directly with Adobe product teams, influenced Email Editor 2.0 and landing page enhancements, and shared enterprise best practice across the global marketing operations community.I care deeply about building high-performing teams rooted in clarity, accountability and kindness. I believe operational excellence and strong culture go hand in hand.I’m particularly interested in senior leadership roles combining:– Marketing operations strategy– AI-enabled transformation– Scalable campaign infrastructure– Cross-functional leadership– Commercial performance improvement
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