Kate Fink

About Kate Fink

I help nonprofits, associations, and foundations leverage digital media to scale growth, reach new audiences, and make a big impact. I currently oversee social media for AARP Foundation and AARP affiliate organizations. Before joining AARP, I led the digital department Vanguard Communications, overseeing web, email, and social strategy for progressive causes. I hold a Master of Arts degree in Communication from Johns Hopkins University.

Experience

1. Comms and Marketing Manager, Aarp Affiliates

   AARP

   Jan 2022 — Present

   Led 7x growth in key social media metrics (web traffic, video views, engagements) for AARP Foundation by working within cross functional teams to overhaul the content strategy and paid marketing infrastructure. Manages paid media across AARP affiliate organizations, regularly leveraging influencer marketing, A/B tests, Brand Lift studies, and technical integrations to produce efficient, scaleable, and full-funnel paid marketing campaigns. Shares insights and reports on content sentiment and post performance to mitigate brand risks and continuously improve and evolve content.

Education

• The Johns Hopkins University

  M.A., Communication

  2011 — 2013

• George Mason University

  BA, Government & International Politics, Information Technology

  2004 — 2007

Skills

• Social Marketing
• Public Speaking
• Grants
• Partnerships
• SEO
• Html
• Event Planning
• Press Releases
• Program Development
• Blogging
• Strategic Partnerships
• Strategic Communications
• Human Rights
• Indesign
• Proposal Writing
• Social Media
• International Development
• Writing
• Research
• Editing
• Section 508
• Strategy
• Marketing
• Adobe Acrobat
• International Relations
• Message Development
• Public Relations
• Nonprofits
• Media Relations
• Cms
• Newsletters
• Health Communication
• Leadership
• Program Evaluation
• Program Management