Kate Fernandes

Founder & Director @Marketing Over Chai

Toronto, ON, CA

Led the full-cycle development of the business, from concept to implementation, within three months.Built out a comprehensive brand and marketing strategy to support business goals, including audience profiling and scalable content production processes.Conceptualized and launched the company’s website and podcast, achieving a 400% increase in brand engagement.Developed content calendars, guidelines, newsletters, and social media content, working on cross-channel promotions and collaborations.Assisted clients with B2B marketing strategies, delivering tailored solutions to enhance brand communications.Hosted a podcast series with marketing experts, driving engagement through storytelling and valuable insights.

St. Xavier's College

Bachelor's degree, Political Science