Kate Eastman

Director, New Brand Incubation at Procter & Gamble

Role
Brand Director, P & G Ventures at Procter & Gamble
Location
Cincinnati, OH, US
LinkedIn followers
500 followers

About Kate Eastman

Dynamic brand leader with 10 years of experience revitalizing multi-million-dollar mass brands and emerging skincare startups through brand and human centric storytelling. Skilled at leading cross-functional teams through monumental brand restages, establishing consumer-relevant brand fundamentals and visual identity, defining multi-year product innovation strategy for long-term growth, and spearheading in house creative/PR model to maximize impact & cut cost. Passionate about bold, purpose-driven storytelling, creative risk-taking, craveable product design, disruptive retail activation, human insights and inclusive, people-first culture.

Experience

  1. Brand Director, P & G Ventures

    Procter & Gamble

    Apr 2025 — Present · Cincinnati, OH, US

    Lead P&G new brand incubation team, upstream product development and branding strategy to unlock company’s next billion dollar brand in whitespace categories.

Education

  • duPont Manual High School

    Communication and Media Studies

    2008 — 2012

  • UNC School of Media and Journalism

    Bachelor's Degree, Journalism and Political Science

    2012 — 2016

Skills

  • Event Planning
  • Social Media
  • Final Cut Pro
  • Adobe Creative Suite
  • Vocus
  • Storytelling
  • Leadership
  • Press Releases
  • Strategic Communications
  • Microsoft Office
  • Editing
  • Public Relations
  • Advertising
  • Cisionpoint

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