Kate Eastman
Director, New Brand Incubation at Procter & Gamble
- Role
- Brand Director, P & G Ventures at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Kate Eastman
Dynamic brand leader with 10 years of experience revitalizing multi-million-dollar mass brands and emerging skincare startups through brand and human centric storytelling. Skilled at leading cross-functional teams through monumental brand restages, establishing consumer-relevant brand fundamentals and visual identity, defining multi-year product innovation strategy for long-term growth, and spearheading in house creative/PR model to maximize impact & cut cost. Passionate about bold, purpose-driven storytelling, creative risk-taking, craveable product design, disruptive retail activation, human insights and inclusive, people-first culture.
Experience
Brand Director, P & G Ventures
Apr 2025 — Present · Cincinnati, OH, US
Lead P&G new brand incubation team, upstream product development and branding strategy to unlock company’s next billion dollar brand in whitespace categories.
Education
duPont Manual High School
Communication and Media Studies
2008 — 2012
UNC School of Media and Journalism
Bachelor's Degree, Journalism and Political Science
2012 — 2016
Skills
- Event Planning
- Social Media
- Final Cut Pro
- Adobe Creative Suite
- Vocus
- Storytelling
- Leadership
- Press Releases
- Strategic Communications
- Microsoft Office
- Editing
- Public Relations
- Advertising
- Cisionpoint
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