Kate Birch
General Manager @Green\'s Desserts Uk Limited
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WORK HISTORY
General Manager @Green\'s Desserts Uk Limited
Rotherham, GB
I stepped into the role during a period of change and have since led the transition from UK manufacturing to an import-led model supported by third-party logistics, while maintaining brand integrity and customer relationships.The focus over recent years has been on stabilising performance, strengthening core functions and making practical decisions to support long-term sustainability. During this time, UK sales grew steadily and operating losses were significantly reduced, despite a challenging FMCG environment.
EDUCATION
Leeds Thomas Danby College
Higher National Diploma, Food Technology and Management
ABOUT KATE BIRCH
I’m a General Manager in the UK food industry, working within a family-owned international group, with responsibility across commercial, supply chain, finance, quality and people.My approach is collaborative and pragmatic. I value clarity, sound judgement and measured decision-making, particularly in complex or high-pressure situations.I believe effective leadership is consistent, fair and grounded in trust.
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