Kate Ballantyne

About Kate Ballantyne

Experienced, results-driven brand, creative and communications leader. Currently leading brand strategy for the third-largest non-profit health system in the country, including new brand strategy development for a 5-year project to reposition, express and unify the brand of clinics, 51 hospitals with caregivers. Previously a creative and content leader, with 50+ campaigns per year and above-benchmark results. 18 years in marketing and communication, 12+ in healthcare. 12 years of higher education. 6 years as an adjunct professor in higher education writing. Served as editor of business paper and associate editor of 2 national literary journals.~20 years of people leadership with a strong record of highly engaged teams, via a culture of democracy and accountability. Equal energy given to landing strategies as building them. Always strategy-led, research-informed and change-management oriented.

Experience

1. Director of Brand Strategy

   Providence

   Sep 2019 — Present

Education

• Western Washington University

  MA, English & Creative Writing

  1996 — 2005

• Virginia Commonwealth University

  MFA, Creative Writing

  2005 — 2008

Skills

• Feature Articles
• Publicity
• Public Speaking
• Proofreading
• Leadership
• Media Relations
• Brand Architecture
• Fundraising
• Management
• Higher Education
• Web Content
• Blogging
• Marketing
• Facebook
• Content Development
• Journalism
• Social Media
• Strategic Planning
• Event Management
• Proposal Writing
• Teaching
• Social Media Marketing
• Marketing Communications
• Volunteer Management
• Advertising
• Copywriting
• Press Releases
• Newsletters
• Content Strategy
• Social Networking
• SEO
• Branding & Identity
• Publications
• Grant Writing
• Marketing Strategy
• Event Planning
• Community Outreach
• Editing
• Writing
• Strategic Communications