Kat Dumschat
Brand Marketing Manager @Eq Bank
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WORK HISTORY
Brand Marketing Manager @Eq Bank
Toronto, ON, CA
TLDR: Integrating brand strategy with creative vision to deliver high-impact digital campaigns, directing content innovation, optimizing channel performance, and driving measurable growth across all platforms.• Drive Brand Management & Creative Execution: Drives the strategic framework for brand initiatives, utilizing consumer research to develop unique, high-performing creative strategies, and leading the hands-on execution and development of all digital content across key platforms (Meta, TikTok, YouTube, Reddit).• Drive Strategic Communication & Insight: Confidently presents complex creative concepts and detailed performance reports to senior management and internal partners, translating complex analytics into actionable strategic direction and optimizing brand metrics.• Lead Cross-Channel Performance: Acts as the expert for paid/organic funnels, collaborating cross-functionally (media, product) to integrate social strategy and optimize channel performance against key business KPIs.• Manage Partnerships & Innovation: Directs high-value external relationships, including agencies and influencers, while actively tracking market trends (e.g, fintechs) and social updates to identify and execute innovative opportunities.• Ensure Accountability: Holds direct responsibility for brand awareness and engagement metrics, skillfully managing priorities and deadlines while ensuring compliance and alignment with financial product knowledge mandates.
EDUCATION
Toronto Metropolitan University
Bachelor of Technology (BTech), Graphic Communications Managment
Humber College
Graduate Certificate, Music Business
University of Victoria
Bachelor of Fine Arts (B.F.A.), Drama and Dramatics/Theatre Arts, General
Linköping University
Bachelor of Technology (B.Tech.), Graphic Design Kommunicatin
ABOUT KAT DUMSCHAT
Hey! I’m Kat. Basically, I\'m the person you call when you need a big idea that actually works. I specialize in Brand Creative Strategy, making sure the vision is both imaginative and makes real business sense.I’ve got a uniquely useful background, spanning music, tech, finance, with some CPG sprinkled in. I use this varied lens to pull unexpected inspiration across industries, resulting in genuinely different and effective ideas. I know how to concept, tell a great story, and partner with teams to keep projects totally seamless.What I do best:* Lateral Thinking: You need to pull together two opposite ideas? I\'m the person who finds the connective tissue.* Creative Strategy: I ensure every creative choice is backed by a solid plan, focusing on the big picture and narrative.* The Pivot: Amazing at adapting quickly to solve problems and keep projects moving forward.After my 9-5?* Being the butler to my 70lb baby of a dog* Catching up on podcasts ( aka my friends’ 3+ minutes voice notes)* Watching whatever my hyperfixation show is at the momentPassionate about creative, strategy, and big ideas? Lets connect
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