Katrina P.

About Katrina P.

With nearly 20 years of experience across real estate, finance, tech-BPO, publishing, healthcare, and IT, I lead global event and marketing initiatives that support business growth, brand visibility, and revenue objectives. I oversee programs from strategy and planning through execution and post-event analysis, ensuring alignment with organizational goals and measurable ROI.Over the past four years, I have directed 150+ global events across regions, managing complex budgets, vendors, agencies, and cross-functional stakeholders. My role spans event strategy, experiential marketing, operational planning, and end-to-end project management—driving consistency, efficiency, and scalability across global programs.My background includes marketing, digital strategy, sales enablement, and technical operations, enabling me to bridge strategy and execution effectively. I have led and influenced cross-functional teams to deliver high-impact initiatives on time and within budget, even within fast-moving and highly matrixed organizations. A notable career achievement includes ranking as a top sales performer in publishing for five consecutive years, reinforcing my results-driven and commercially aligned approach.As a leader, I prioritize strategic alignment, process optimization, and data-driven decision-making. I focus on building sustainable frameworks, elevating brand presence through experiential marketing, and continuously refining programs based on performance insights. My approach ensures that events and marketing initiatives function as scalable, accountable growth drivers—not standalone activities.

Experience

1. Global Events Director

   Network Optix

   Sep 2024 — Present · US

   As the Global Events Director at Network Optix, I oversee the planning, execution, and evaluation of events worldwide to enhance brand awareness, generate leads, and foster customer engagement. My role involves creating and executing global event strategies that align with business objectives, managing budgets, and ensuring cost-effective solutions. I lead cross-functional teams to ensure events are in line with company goals, managing logistics such as venue selection, compliance, and contingency planning for international events. Working closely with the marketing team, I ensure that all events reflect our brand and create compelling booth experiences. I also build strong relationships with vendors, partners, and suppliers to ensure seamless execution and manage event data to continually improve future strategies. Additionally, I leverage emerging technologies and hybrid event formats, promote customer engagement, and facilitate on-site demonstrations. I stay current with industry trends, effectively manage crisis situations, and represent the company at key global events. In this capacity, I mentor my team, foster creativity, and strike a balance between strategic vision, operational excellence, and relationship management to create impactful events that drive Network Optix’s growth and strengthen its market presence.

Education

• International American University

  Master of Business Administration - MBA, Business Administration and Management

  2017 — 2019

• Southville International School and Colleges

  IT, Web Page, Digital/Multimedia and Information Resources Design

  2001 — 2004

• UCLA Extension

  Certificate Program, General Business with concentration in Marketing and Digital

  2015 — 2017

Skills

• Marketing
• Marketing Communications
• Advertising
• Management
• Market Research
• Sales Presentations
• Adobe Photoshop
• Account Management
• Content Marketing
• Project Management
• Online Marketing
• Social Media
• Advertising Sales
• Wordpress
• Sales
• Leadership
• Strategic Planning
• Digital Marketing
• Negotiation
• Google Adwords
• Doubleclick for Publishers (Dfp)
• Online Advertising
• Training
• Marketing Strategy