Katherine Smith

About Katherine Smith

With over twelve years of experience working in healthcare and creative fields, Katherine Smith is an experienced marketing and design professional with a unique skillset; she specializes in helping organizations build their brand through consistent strategic messaging and design, in areas including: social media, email marketing, digital content, advertising, public relations, and mobile and web product design. Katherine has professional marketing experience working with an array of clients, with a focused passion in healthcare.In her current role as the Director of Marketing for a digital healthcare company, she has been responsible for building the marketing strategy from the ground up. Working closely with the Executive team, she has created, developed, and deployed a successful strategy that has engaged multiple stakeholders – employers, health plans, hospital systems, medical providers and patients – growing the brand during her tenure from two-hundred members to over five million. A methodical creative, some of Katherine’s strong suits include her ability to; plan and execute compelling campaigns, develop and deliver messaging and content strategies that span multiple touchpoints, manage and prioritize numerous projects, identify and implement changes to improve performance metrics, design pixel-perfect user interfaces, presentations and marketing materials. Katherine graduated cum laude from the University of Arizona’s Eller College of Management with a degree in Marketing and a minor in Biology. She has also received certification as a Certified Usability Analyst (CUA), demonstrating her mastery of the fundamental principles of user-centered design (UX). She is the owner and founder of Katalyst Designs, a branding, consulting and marketing firm – as well as a graphic designer – whose past clients have included The City of Phoenix and The University of Arizona.

Experience

1. Senior Manager, Marketing, Planning, and Strategy Office of Strategic Management

   Walmart Health & Wellness

   Feb 2023 — Present

   Lead the B2B strategic marketing planning & execution for a multibillion-dollar vertical spanning Pharmacy, Specialty Pharmacy, Pharmacy Clinical Services, Health Centers, Virtual Care, Optical, Direct Spend & Health Programs.• Directed the migration & launch of Virtual Care’s website on Hubspot. • Migrated Braze instance to a HIPAA-compliant environment to pass SSP & enable SMS capability. Sent over 5.5M emails & maintained a 32.32% open rate & 3.66% click-to-open rate.• Expanded access to Brandfolder & built collections for two additional business lines. • Built relationships & procedures across siloed teams to develop & approve marketing materials for six business lines.• Spearheaded project to build dedicated B2B micro-site for all of Walmart Health & Wellness. • Created & maintained external-facing B2B pitch decks for Walmart Health & Wellness. • Cultivated relationships with enterprise clients; provided strategic guidance & resources for marketing virtual care. • Pioneered a systematic process & interview tool for facilitating the creation of targeted sales enablement materials.• Oversaw Walmart Summer Intern program for B2B health & wellness over 11-week period.

Education

• University of Arizona

  B.S., Marketing, Biology

  2007 — 2011

Skills

• Leadership
• Marketing Communications
• Facebook
• Integrated Marketing
• Market Research
• Press Releases
• Digital Media
• Public Speaking
• Designing
• Strategy
• Newsletters
• User Interface Design
• SEO
• Imovie
• Microsoft Word
• User Experience Design
• Advertising
• Prezi
• Marketing
• Graphic Design
• Branding & Identity
• Email Marketing
• Sales
• Event Management
• Public Relations
• Logo Design
• Marketing Research
• Adobe Creative Suite
• Social Media
• Corporate Blogging
• Management
• Social Media Marketing
• Brand Management
• Powerpoint
• Marketing Strategy
• Event Planning