Katie McCoy

Experience

1. Frontline Marketing Team Lead (Kroger, Amazon, Instacart, Go Puff & Naturals Channel)

   The Coca-Cola Company

   Oct 2024 — Present · Cincinnati, OH, US

   Piloted & Scaled Long Range Planning Process:Unlocked 30+ incremental initiatives over 2 years, resulting in 40% scaled initiatives and equally as important, 25% fast fails with #1 Traditional Grocer in the United States• Accelerated Omnichannel Growth More Effectively Led high performing team on optimizing national tentpole programming to deliver $2.30 iROAS on total marketing investment, driving +21.2% digital penetration growth in emerging channels and +7.9% in traditional grocery, while maintaining <2% non-working spend.• Piloted Intermediary Channel ExpansionSupported North America retail mix expansion through investment pilots designed to validate incremental channel growth. Delivered +70% incrementality on highest penetration portfolio brand and actualized results of $1.20 ROI, resulting in 18% share of NARTD, driving Joint Business Planning impact across key retailers including Kroger, Publix, Costco, and Ahold.• Drove Differentiation Through Customer ExclusivesEmpowered cross-functional teams to develop and execute exclusive go-to-market strategies for priority customers, including Kroger’s Diet Coke Cherry launch and a redesigned Amazon Prime Day investment approach. These initiatives delivered strong results, such as exceeding household acquisition targets by 2x for Diet Coke Cherry and driving significant year-over-year growth for Amazon Prime Day, including an 83% increase in sales and improved return on ad spend.• 10+ Optimization Workstreams to Unlock System EfficienciesIn fiscal 2025, partnered with cross-functional teams on +10 incremental tiger team projects. From developing a Direct Brief process for in-year innovation, supporting commercialization of a Global Digital Shelf playbook, contributing to a Coca-Cola Original Taste go-to-market revamp, to assisting in piloting an AI-driven business model and forecasting platform.

Education

• University of Kentucky

  Integrated Strategic Marketing, Account Management and Political Science

  2001 — 2005

• Xavier University

  MBA

  2011 — 2013

Skills

• Customer Insight
• Competitive Analysis
• Integrated Marketing
• Brand Management
• Marketing
• Consumer Products
• Budgets
• Management
• Market Analysis
• Product Marketing