Katarzyna Mauer
Integrated Media Manager (Owned Earned Shared Paid Channels) @the LEGO Group
Signup · Get unlimited contacts
WORK HISTORY
Integrated Media Manager (Owned Earned Shared Paid Channels) @the LEGO Group
Warsaw, PL
Developed and optimized owned, earned, and shared media channels to enhance the effectiveness of paid campaigns, including non-standard activations and digital LEGO channel growth, while supporting LEGO Stores communication.Collaborated with the regional team to establish a unified Owned, Earned, Shared, and Paid (OESP) media process, ensuring alignment across markets.Worked closely with the media team to develop a fully integrated communication strategy, leveraging OES and P channels for maximum impact.Led the implementation of the OESP process in the Polish market, driving efficiency and consistency in media planning and execution.
EDUCATION
SGH Warsaw School of Economics
Postgraduate, Brand Strategy
Kozminski University
Complementary master’s degree course, Administration
SKILLS
ABOUT KATARZYNA MAUER
Results-driven Digital & Media Manager with 10+ years of experience in media strategy, digital marketing, and integrated communications. Proven track record in developing and executing data-driven digital campaigns, optimizing media investments, and leading cross-functional teams. Adept at managing owned, earned, shared, and paid media channels, with deep expertise in consumer insights, performance analysis, and brand storytelling. Passionate about driving ROI-focused media strategies and enhancing brand visibility across diverse markets.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.