Kati Velazquez
Product Marketing Manager @TurboTenant
Signup · Get unlimited contacts
WORK HISTORY
Product Marketing Manager @TurboTenant
Support commercialization of TurboTenant\'s B2C product through successful product launches, messaging management and positioning. I am on both product and marketing/education teams, and my tasks include- Providing the customer voice on product teams (specifically - vacancy cycle, mobile app and marketing teams)- Managing and spearheading TurboTenant testing program for landing pages (paid, product, organic)- Go-to-market strategy and management, including ongoing campaign support for product teams - Creation and execution of messaging and positioning for the company as well as individual product launches - Alignment of marketing plans to the promotion of product/feature releases - Copywriting and other asset creation for channels such as landing pages, emails, tooltips, in-product tours and more - Messaging and copywriting input for in-product copy, working with product managers and product designers for an optimal customer experience - Market and user research (including surveys and customer interview calls)- Testing and experimentation of landing pages and in-product pages to improve UX and messaging
EDUCATION
University of Northern Colorado
Bachelor of Arts (B.A.), Journalism and Mass Communications
ABOUT KATI VELAZQUEZ
Growth PMM specializing in top-of-funnel strategy and conversion rate optimization…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.