Katarina Long

About Katarina Long

10 years of digital marketing• +6 years of Tech / Saas Sales• Experience engaging with CSuite execs• High value strategies for closing deals• Securing $24M annual deals• Building long term relationships• Confident in short / long term salescyclesResults-driven account executive professional with a proven track record in client acquisition,product adoption, and account retention. Seeking to leverage my expertise in driving exceptionalrevenue growth.

Experience

1. Account Executive

   TikTok

   Oct 2021 — Present

   Acquired leads at the ‘24 Digiday Publishers conference, resulting in +$5M in net new dollars• Grew MidMarket accounts by +120% and transitioned to Enterprise teams, bringing in over $4.5M quarterly• Identified opportunities for upselling and cross-selling, creating value-based presentations to promote additional product solutions, that resulted in $19M in revenue in 2023• Developed and executed account strategies to maximize growth and retention, with an average 114% goal attainment• Collaborated with Product & Solution Engineering teams to help troubleshoot client issues/product feedback, resulting in the built out and adoption of Destination Links• Supported the integration between our CRM Software and our communications app• Met with C-Suite executives to add value to the larger partnership, and increase SOW• Worked with Publishers to identify new lines of business in monetizing their audiences, resulting in 35% growth YoY

Education

• The University of Texas at Arlington

  Marketing/Management, Marketing/Marketing Management, General