Katarina Wiebelitz
Director Digital Commerce, Marketing, Brand Marketplaces @Nu3
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WORK HISTORY
Director Digital Commerce, Marketing, Brand Marketplaces @Nu3
Berlin, DE
Lead the E-commerce, Marketing and Brand organization and serve as part of the management team; acting Interim Director Retail• Own the commercial growth and brand strategy across D2C, B2B and Retail with P&L accountability• Drive all revenue and brand levers across CRM, Paid Media, SEO, Affiliate & Content, Social, PR and Influencer Marketing• Own the positioning, scaling and commercial performance of the nu3 brand, including corporate design and brand communication• Full budget and performance ownership with focus on ROI, CLV, CAC and sustainable growth• Build, lead and scale a high-performing, cross-functional marketing and brand team and manage key stakeholders on management and executive level
EDUCATION
Europäische Wirtschaftshochschule Berlin
Staatlich geprüfte Betriebswirtin, Schwerpunkt Marketing
SKILLS
ABOUT KATARINA WIEBELITZ
Marketing and Brand Leader with 10+ years of experience in digital and commercial marketing, in leadership roles since 2016. Currently Director Digital Commerce, Marketing & Brand, owning the end-to-end growth, brand and e-commerce strategy across D2C, B2B and Retail.I lead cross-functional teams across Growth, Performance, CRM and Brand and position marketing as a strategic value and profit driver. My focus is on scalable growth, customer lifetime value, strong brand positioning and sustainable commercial impact.Operating on management level, I drive go-to-market strategies, budget and P&L-adjacent decisions to scale both revenue and brand equity.
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