Katarina Capelle
Head of International Business Operational Marketing @Orange Business
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WORK HISTORY
Head of International Business Operational Marketing @Orange Business
Saint-Denis, FR
Team of 5 International Marketing & Content ManagersLead and Implement the Global Operational marketing plan for the International Business channelo AP & P budget management o Coordination among the channel (5 regions) and the 7 business unitsDefine transversal customer value proposition framework at Orange Business ServicesContent creation and management of international customer events, with storytelling for executivesOutcomes: Built strong transversal relationships internally and towards the international channel by delivering high quality content (all media) and storytelling based on customer centric insights and business outcomes to support sales. Deployed successfully through a 360° marketing campaign approach to drive the company and its international customers towards digital transformation. CVP and campaign delivery on major transformation topics: Cloud Right, Network transformation, SD-WAN, Workspace, Customer Experience, Job roles, Verticals all rated >8/10 by sales. Content and event rated >95% very satisfied customers. Increased traffic towards Orange Business content on social media and website as well as internal audience via dedicated sales portal.
EDUCATION
Sciences Po Aix
Certificate in Political Studies, International Relations
Uppsala University
Bachelor’s Degree in business economy and marketing, , Areas: Service marketing and Procurement strategy
SKILLS
ABOUT KATARINA CAPELLE
Trilingue Anglais / Français / Suédois avec 15+ années d’expérience Télécoms B2B en Marketing, gestion de projet et management d\'équipe - Management : hiérarchique et projet de 4-40 personnes- Marketing opérationnel B2B France & International : scoring client, gestion des campagnes ventes proactive et stratégie de fidélisation, animation roadmaps vente et supports vente MNC- Marketing produit : analyse du marché, détection d’opportunités, conception et lancement d’offres, business plan - Conception et pilotage de projets complexes : transverses, européens, multiculturel
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