Pankaj Katal
Performance-Driven Digital Marketer I Ad Operations Specialist I Expert in Google Ads & Affiliate Marketing
- Role
- Ad Operations Specialist at Twam
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pankaj Katal
Working as a Senior Ad Operations with overall experience of 5+ years in Digital…
Experience
Ad Operations Specialist
May 2025 — Present · Gurugram, IN
PPC Campaign Management: Develop, Manage & Optimise PPC campaigns on Google Ads, and other platforms. Conduct in-depth keyword research, Compelling Ad copy creation, and landing page optimization to maximize performance and ROI.• Budget & Bid Management: Handled Campaign budgets and bids to ensure efficient resource allocation and cost-effective performance.• Performance Optimization: Track and analyze various metrics (clicks, conversions, EPC, ROI) & Continuously optimize paid campaigns by adjusting bids, creatives, and offers to maximize performance and revenue.• A/B Testing & Experimentation: Design and execute A/B tests and other experiments to optimize ad creatives, landing pages, and targeting parameters for improved performance.• Reporting & Insights: Generated performance reports, analyzed KPIs, and delivered actionable insights and recommendations to improve overall digital marketing effectiveness.• Affiliate Campaign Management: Managed, optimized, and scaled affiliate campaigns across leading networks including AWIN, Impact, CJ Affiliate, Rakuten, and ShareASale to drive consistent revenue growth.
Education
Lovely Professional University
Bachelor of Business Administration - BBA
2010 — 2013
CHANDIGARH UNIVERSITY
Master of Business Administration - MBA
2013 — 2015
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