Katharina Weisflog

About Katharina Weisflog

I’m a Marketing Operations Manager who focuses on building systems, processes, and workflows that help teams execute clearly and consistently.My background spans brand, marketing, and operations, which allows me to translate strategy into practical execution while keeping teams aligned and organized. I work closely with cross-functional partners to clarify priorities, improve workflows, and support high-quality delivery across complex initiatives.I’m known for bringing structure to fast-moving environments, improving visibility and follow-through, and balancing creative quality with operational discipline. I value thoughtful collaboration, clear communication, and building scalable foundations that support long-term growth.Focus areas include:• Marketing operations & enablement• Cross-functional program coordination• Workflow design & process optimization• Content systems & governance• Project management (Asana)• AI-supported operational workflows

Experience

1. Marketing Operations Manager

   Formaspace

   Feb 2025 — Present · Austin, TX, US

   Oversee execution and optimization of marketing operations, managing creative and cross-departmental projects aligned with strategic goals, deadlines, and budgets- Facilitate cross-functional collaboration between marketing, sales, operations, ID & E, and product development teams to drive cohesive initiatives- Develop efficient workflows and manage the digital asset library for streamlined content access and improved content management- Lead brand management efforts, maintaining and updating brand guidelines and ensuring consistent brand representation across all platforms and creative assets- Supervise creative production, managing a graphic designer to produce high-quality visual content aligned with strategic objectives- Manage social media strategy, content creation, and editorial calendar execution across LinkedIn, Instagram, and other platforms- Support content and email marketing strategies, generating content, conducting SEO optimization, and executing targeted campaigns to support lead generation- Plan and execute tradeshow participation, ensuring impactful presence, logistical organization, and brand consistency- Implement and manage AI-driven marketing tools to streamline processes and enhance campaign effectiveness

Education

• Muskingum University

  Bachelor of Arts, International Business, International Relations, Accounting

  2005 — 2008