Kat Llerena
Entertainment, Social Media, and Digital Media professional with over 15 years of industry experience.
- Role
- Media Manager at Miami Marlins and loanDepot park
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Kat Llerena
Results-driven self-starter with a proven track record in client management and…
Experience
Media Manager
Miami Marlins and loanDepot park
Jan 2025 — Present · Miami, FL, US
As Media Manager for the Miami Marlins, I lead the strategy, execution, and analysis of integrated media campaigns that drive attendance, deepen fan engagement, and enhance brand visibility across South Florida and beyond. I oversee a comprehensive media mix, spanning paid social, broadcast, digital, OOH, influencer, and experiential, ensuring each campaign is audience-focused, insight-driven, and aligned with business goals. I work cross-functionally with internal stakeholders and agency partners to translate creative concepts into measurable outcomes.Core Focus Areas:Strategic Campaign Development: Architect multi-channel media strategies for key initiatives including heritage nights, themed promotions, and tentpole events, grounded in data and aligned to clear KPIs.Creative Execution: Partner with design, production, and content teams to ensure cohesive storytelling across platforms, from digital ads to stadium activations.Data & Analytics: Developed a centralized system for tracking media spend, performance, and ROI, enabling weekly reporting and real-time campaign optimization.Trade Negotiation & Media Value: Lead the structuring and valuation of high-impact trade agreements, including multi-month partnerships. Responsible for maximizing media exposure in exchange for in-park assets and promotional rights.Cross-Functional Integration: Align media efforts with email, influencer, and grassroots initiatives to ensure full-funnel engagement and a consistent fan experience.
Education
COMSCORE
MEDIA METRIX, MOBILE METRIX, SEGMENT METRIX
IMS Certification
FACEBOOK, INSTAGRAM, SPOTIFY, WAZE, TWITTER
Florida International University
Communication
Google Analytics
IQ Certified
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