Kat Eastham

About Kat Eastham

Founder and CEO of Bright Path Brands, a brokerage specializing in launching and scaling Better-for-You CPG brands at Whole Foods Market and beyond. With over 17 years of industry experience, my career has been defined by a passion for supporting brands that make a positive impact on people\'s lives and the planet.Before founding Bright Path Brands, I honed my expertise as a national broker with Presence Marketing and as a supplier for respected companies like Vital Proteins and Hain Celestial Group. This rich background has equipped me with a strategic understanding of brand development and market navigation, enabling me to approach every partnership with confidence, compassion, and a drive for sustainable innovation.At Bright Path Brands, we are committed to turning big ideas into reality, championing brands that prioritize health, wellness, and environmental responsibility.#womanowned #wholefoodsmarketbroker #betterforyoubrands #conciouscpg AREAS OF EXPERTISEPassionate about helping better-for-you brands not only get on shelf but stay, thrive, and grow—because great products deserve to be discovered. I bring big-picture strategy paired with the hands-on grit it takes to win in retail, combining my deep industry experience with a love for creative problem-solving and genuine connection.Specialties Include:CPG Strategy & Growth • Sales & Marketing Leadership • Retail & In-Store Promotions • National Account Management • Go-to-Market Planning & Execution • Buyer & Customer Relations • Demand Forecasting & Inventory Planning • Brand & Product Innovation • Category Management & Thought Leadership • Pricing & Promotional Strategy • Profit & Margin Optimization • Business Process Improvement • Team Leadership & Development • Supply Chain & Distribution Coordination • Retailer Compliance & Partnership Navigation (Whole Foods Market, Central Market, and beyond)

Experience

1. Founder & CEO

   Bright Path Brands

   Jan 2024 — Present · Austin, TX, US

   Bright Path Brands specializes in guiding concious CPG brands towards achieving remarkable success in the competitive retail landscape. With a deep focus on strategic sales planning, category management, and buyer relationship building, we excel in securing and growing your presence in Whole Foods Market. Leveraging 16 years of industry expertise, we offer services designed to navigate the complexities of retail entry and expansion, from collaborating on new item presentations and promotional planning to retail buyer negotiations and distribution strategies. At Bright Path Brands, we empower your products to not only reach the shelves but also to thrive in the marketplace, ensuring your brand\'s journey is both successful and sustainable.

Education

• Texas State University

  BS, Education

Skills

• New Business Development
• Social Media Marketing
• Sales
• Marketing Strategy
• Account Management
• Retail
• Sales Management