Kat Dibona

About Kat Dibona

I’m a performance marketer who’s as much about data as I am about creativity. I believe that data should drive decisions, but at the same time, I’m passionate about creating ads that truly connect with people. Growing up in a diverse environment (attending schools in a district that spoke over 70 languages!) taught me how to communicate effectively with a wide range of audiences, and that’s a big part of what makes me successful in my role today.As a Performance Marketing Manager, I’m responsible for driving user acquisition and growth for livestreaming apps MeetMe, Tagged, SKOUT, and Yapp. I also support marketing efforts for our German dating/LIVE app, LOVOO. I specialize in paid social, running campaigns on TikTok, Snapchat, Facebook, and Instagram with a 7-figure budget. I’m hands-on with everything from creating eye-catching video and graphic content to working with influencers, making sure that our ads resonate and deliver results.I also work with paid search and programmatic media to create an integrated approach, always exploring the next big thing in digital marketing. I’m constantly testing and optimizing to find new ways to scale and improve performance.And when I’m not marketing, you can find me playing video games, making music, streaming, and creating content on social for musicians and artists.Main tools: TikTok Ads Manager, Snap Ads Manager, Facebook Business Manager, CapCut, Canva, FigmaLet’s connect if you want to talk marketing, trends, or just brainstorm new ideas!

Experience

1. Performance Marketing Manager

   ParshipMeet Group

   Nov 2023 — Present

   Oversee paid social advertising campaigns for social dating and video apps: MeetMe and Tagged on TikTok, Snapchat, Facebook, and Instagram, managing a 7-figure annual budget. I lead strategy, creative development, and campaign optimization to drive scalable user acquisition and revenue growth.MeetMe and Tagged are social dating apps ranked 17 and 19 as top free social apps on the Google Play Store.In addition to managing U.S-based campaigns, I provide strategic insights for global marketing efforts, including LOVOO, a social dating app based in Germany. I also am comfortable managing LOVOO paid social: optimizing budgets, bids, and collaborating on design of creative assets to enhance performance in European markets (DACH, as well as FR, IT, and ES).

Education

• Upper Darby High School

  High School

• Saint Joseph's University

  Bachelor of Science in Business Administration, Marketing