Zak Kasza

Director, Strategy and Performance at McDonald’s

Role
Director, Strategy and Performance at McDonald's
Location
Chicago, IL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Zak Kasza

Part strategist of where the opportunities lie today and tomorrow, part marketer on how to build a plan to capitalize on that opportunity, and part influencer & storyteller in bringing that plan to life.

Experience

  1. Director, Strategy and Performance

    McDonald's

    Nov 2024 — Present · Chicago, IL, US

    Lead a team responsible for performance management, analytics and diagnostics, forecasting, market intelligence, and strategy & planning. We educate and inform key leaders on what happened yesterday, what’s going on today, and what we do about it tomorrow.

Education

  • Loyola University Chicago, Quinlan School of Business

    Masters of Business Administration, Marketing, Finance

    2010 — 2012

  • University of Wisconsin-Milwaukee, Lubar School of Business

    Bachelor's, Finance, Marketing

    2005 — 2009

Skills

  • Brand Communication
  • Data Analysis
  • Customer Loyalty
  • Segmentation
  • Survey Design
  • Customer Engagement
  • Vendor Management
  • Research
  • Spss
  • Online Research
  • Brand Equity
  • Quantitative Research
  • Marketing Research
  • Market Research
  • Crm
  • Consumer Behaviour
  • Analytics
  • Customer Experience Improvement
  • Strategy
  • Project Management
  • Consulting
  • Marketing
  • Customer Insight
  • Leadership
  • Questionnaire Design
  • Quantitative Analysis
  • Competitive Analysis
  • Customer Experience
  • Management
  • Healthcare Consulting
  • Competitive Intelligence
  • Research Project Management
  • Quantative Analysis
  • Market Analysis
  • Marketing Strategy
  • Analysis

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Zak Kasza — Director, Strategy and Performance at McDonald's in Chicago, IL, US | Unifers