Kasturi Baral
Brand Design, General Mills, ex-P&G
- Role
- Head of Brand Development, Betty Crocker, International at General Mills
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kasturi Baral
Seasoned marketing and commercial leader, experience in global and local roles in P&G and General Mills, across B2B and B2C segments.Awarded CEO Recognition at P&G, and President’s Champions Award multiple times at General Mills. Alumnus of Indian Institute of Management (IIM) and National Institute of Technology (NIT), India’s top MBA and Engineering institutes. Especially skilled at spearheading critical and complex initiatives, and energizing large diverse teams to deliver priority projects with agility. My principle is to be the voice of courage consistently, and lead to drive clarity and progress.
Experience
Head of Brand Development, Betty Crocker, International
Jun 2025 — Present · Dubai, AE
Lead complete upstream brand design across category strategy, product and communication, for all non-US markets (Middle East, UK, Australia, Mexico focus).
Education
Indian Institute of Management Bangalore
Master of Business Administration - MBA
2009 — 2011
National Institute of Technology Rourkela
Computer Science
2005 — 2009
Skills
- Marketing
- Product Management
- Business Strategy
- Brand Equity
- Product Development
- Market Research
- Market Entry
- Marketing Strategy
- Business Analysis
- Competitive Analysis
- Business Analytics
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