Kassondra Juan Hynes
National Sales & Customer Experience Manager Canada Market @Banana Republic
Signup · Get unlimited contacts
WORK HISTORY
National Sales & Customer Experience Manager Canada Market @Banana Republic
Lead national CRM and sales strategy across a 53-store Canadian portfolio (23 Specialty, 30 Factory), aligning enterprise priorities with regional execution.• Operationalized a national CRM clienteling ecosystem — integrating a field-facing application, reporting dashboards, outreach frameworks, and performance resources — embedding book-of-business management and appointment-based selling into daily behaviors.• Drove 9.9K new client acquisitions,+8% sales growth, and +4.7% conversion lift in 2025 through structured outreach and performance adoption.• Partner cross-functionally with Operations, IT, CRM, Brand Enablement, Marketing and Field Leadership to increase engagement.• Translate Salesforce, Power BI, and Medallia insights into clear national performance priorities that inform regional action.
EDUCATION
University of Calgary
Bachelor of Arts (BA), Communication and Media Studies
ABOUT KASSONDRA JUAN HYNES
I lead national portfolio and commercial strategy at scale, aligning enterprise priorities, customer insight, and operational execution to drive measurable growth.My career has progressed through increasing scope, from divisional P&L ownership to General Manager accountability for an $18M market, to leading a $50M flagship operation, and now driving CRM and performance strategy across a $60M+ Canadian portfolio.While my foundation is in operational leadership, my impact today is rooted in shaping direction. I connect enterprise strategy to field realities and translate complex priorities into clear frameworks that enable leaders to execute with confidence.I am known for connecting the dots. I align commercial goals, systems, and people so initiatives do not get lost between corporate vision and market execution. When strategy is clear and trust is built, performance follows.I am drawn to roles where I can influence at scale, partnering with senior leaders, enabling field teams, and driving sustainable growth through thoughtful strategy and disciplined execution.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.