Kassie Lilly
Operational Leader | Purpose-Driven Executive | Board Member & Rotarian | Transforming Communities Through Work
- Role
- Vice President Operations at Goodwill San Francisco Bay
- Location
- Charleston, WV, US
- LinkedIn followers
- 500 followers
About Kassie Lilly
As a results-driven leader with over 25 years of operations management experience, I thrive at the intersection of strategy and execution. Currently serving as COO of Goodwill Industries of Kanawha Valley in Charleston, WV, I bring expertise in scaling operations, fostering team growth, and driving impactful change. My career spans reputable brands and Fortune 250 companies like McDonald\'s and PetSmart, as well as non-profits where I’ve successfully navigated complex mergers and identified substantial market growth opportunities.Passionate about developing leaders and creating innovative solutions, I led my organization to craft its first strategic plan in 2020, emphasizing accountability and comprehensive staff training. Under my leadership, we’ve opened multiple stores, tackled operational challenges, and achieved remarkable growth—expanding from a $12 million to a $45 million organization within just five years.My vision is clear: to lead with integrity, inspire sustainable growth, and create meaningful impact for the communities we serve.Let’s connect if you’re seeking a collaborative partner to drive innovation, empower teams, and achieve transformative results!
Experience
Vice President Operations
Jul 2025 — Present
Education
Goodwill Industries International Inc.
Executive Development Program
Mountain State University
Bachelor's degree, Hotel, Motel, and Restaurant Management
2000 — 2005
Mountain State University
Master's degree, Strategic Leadership
2007 — 2009
Skills
- Recruiting
- Accounts Payable
- Warehousing
- Merchandising
- Management
- Team Building
- Sales
- Leadership
- Time Management
- Retail
- Customer Satisfaction
- Training
- New Store Openings
- Loss Prevention
- Store Management
- Hiring
- Retail Sales
- Shrinkage
- P
- Profit
- Public Speaking
- Employee Training
- Driving Results
- Accounts Receivable
- Store Operations
- Customer Service
- Strategic Planning
- Inventory Management
- Inventory Control
- Visual Merchandising
- Big Box
- Marketing
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