Kassie Dunaway
Senior Vice President, Marketing
- Role
- Senior Vice President Marketing at Vari
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Kassie Dunaway
Seasoned agency & client-side marketer rooted in Performance Marketing & eCommerce across travel, retail, beauty, and education industries. I have extensive experience growing brands and driving business performance across paid marketing channels, optimizing existing channels (SEO & conversion optimization), and social marketing. Leading teams with brands such as Hilton, Estee Lauder Companies, The Container Store, Pier 1 Imports, and Maserati and agency teams at iProspect and Range Online Media, I specialize in go-to market planning & execution for $5M -$140M+ marketing budgets, enterprise (multi-brand) strategy, audience segmentation strategy, offline marketing, ad tech, CRM, marketing analytics, attribution, and distribution strategy. Core Competencies • Integrated marketing strategy & performance expertise • Global enterprise & brand marketing strategies for clients with 10+ brands • Building and maintaining client relationships & customer service • Audience & Performance Data Management & Governance • Team member development & organizational structure Specialties: Integrated Marketing Strategy, Marketing Measurement, Online Marketing, Search Engine Marketing, Media Planning and Buying, Programmatic Strategy, Social Media, Negotiation, Contracts. Extensive experience in hospitality, travel, retail, beauty, luxury, home furnishings, and education industries.
Experience
Senior Vice President Marketing
Aug 2022 — Present · Coppell, TX, US
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