Kassidy Zerda
Sr. Field Marketing Manager
- Role
- Senior Field Marketing Manager at FloQast
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kassidy Zerda
Passionate event management professional with a proven track record in driving successful partner and field marketing initiatives in the B2B space. I specialize in field event development, Account-Based Marketing (ABM) strategies, content creation, and negotiating impactful sponsorships that elevate brand visibility and engagement. With a keen eye for detail and a commitment to delivering exceptional experiences, I thrive in dynamic environments where collaboration and creativity intersect. Let’s connect to explore innovative ways to create memorable events and impactful marketing campaigns!
Experience
Senior Field Marketing Manager
Oct 2024 — Present · Seattle, WA, US
FloQast is an Accounting Transformation Platform, created by accountants for accountants, that enables organizations to automate a variety of accounting operations. FloQast enhances the way accounting teams work, enabling customers to automate close management, account reconciliations, accounting operations, and compliance activities, utilizing the latest advancements in AI technology to manage aspects of the close, reduce their compliance burden, stay audit-ready, and improve accuracy, visibility, and collaboration overall. As a senior field marketing manager, I create and execute marketing campaigns that directly support our sales and partner teams throughout North America to develop their connections in the field and open doors for new opportunities.
Education
Washington State University
Bachelor of Administration (BA)
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