Kassidy Shain

About Kassidy Shain

I’m a Senior Account Executive on WE’s Broadcast team, where I bring creative thinking, strong media relationships, and calm execution to high impact storytelling.I partner with clients including Microsoft, Elevance Health, Adobe, Rover, Make A Wish Foundation, and Ste. Michelle Wine Estates to secure earned media across local, regional, and national outlets as well as podcasts, including FOX, NBC, CBS, and SiriusXM Business. My work spans quick turn broadcast placements, major product launches, podcast bookings, and live media moments that require speed, clarity, and trust.I regularly support and lead in person media events and executive interviews, including Microsoft’s New Bing launch, which resulted in cross platform coverage across NBC and CBS Mornings. I also assist and lead media training for senior spokespeople and am known for simplifying complex narratives into clear, compelling stories.

Experience

1. Senior Account Executive - Broadcast

   We. Communications

   Aug 2023 — Present · Seattle, WA, US

   Proactively pitched and placed earned media across local, regional, national outlets and podcasts including FOX13, KING5, KPNW, SiriusXM Business, FOX and Friends, NBC, and 60 Minutes for clients such as Elevance Health, Microsoft, Adobe, Intel, Columbia Sportswear, and Ste. Michelle Wine Estates- Executed rapid response and quick turn broadcast placements for Elevance Health, delivering timely counsel, booking, and spokesperson coordination in fast moving, issues sensitive news cycles.Cultivated trusted relationships with media and clients across industries, providing clear, strategic counsel to companies including Microsoft, Ste. Michelle Wine Estates, Seattle Kraken, Rover.com, Intel, Adobe and iRobot- Developed and refined narratives for earned and owned channels, writing and copyediting media pitches, reactive statements, Q and A, spokesperson talking points, social copy, and briefing materials that translate complex or technical topics into accessible, media ready stories- Managed complex, multi faceted communications programs and live events, overseeing scoping, staffing, logistics, B roll coordination, and on site execution to ensure alignment between client objectives and reporter needs, including high impact launches such as Microsoft’s New Bing that resulted in cross platform NBC coverage, a CBS Mornings interview, and a subsequent 60 Minutes segment- Led and supported media training for senior spokespeople, including Microsoft executives, Make A Wish Foundation, and Ste. Michelle Wine Estates, preparing leaders through message development, mock interviews, and live interview staffing to ensure confident, accurate representation.

Education

• Gonzaga University

  Public Relations, English Writing

  2015 — 2019

• Gonzaga University

  Public Relations, Advertising, and Applied Communication

Skills

• Camera Operation
• Customer Service
• Adobe Premiere Pro
• Web Content Writing
• Adobe Aftereffects