Kassia Wilhelm Bennett
Director of Marketing Ops at Smartsheet
- Role
- Director, Marketing Operations at Smartsheet
- Location
- Ventura, CA, US
- LinkedIn followers
- 500 followers
About Kassia Wilhelm Bennett
Metrics and process-oriented GTM leader focused on driving business impact through scalable marketing operations, insightful data, and AI efficiencies.
Experience
Director, Marketing Operations
Jul 2023 — Present
Lead a team of marketing operations managers and analysts and help them maximize their impact- Drive strategic GTM initiatives, including but not limited to lead routing, lead scoring, marketing data enrichment, Marketo system and database management including Salesforce sync, end-to-end marketing tracking, reporting, lead funnel analysis, and Media Mix Model management- Oversee marketing technologies from evaluation to implementation to optimization- Use AI to identify and implement efficiencies.
Education
University of Washington
Bachelor of Science, Informatics
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