Kasseem Smith

Experience

1. Manager, External Relations Communications & Marketing

   Washington Metropolitan Area Transit Authority (WMATA)

   Jan 2014 — Present · Washington, DC, US

   Develops innovative communication/marketing strategies for events that promote Metro ridership; educate customers/stakeholders regarding transit products or services; influence transit culture in a way that drives customer experience and fosters positive quality of life and safety-related outcomes in the transit setting, and develop educational and promotional materials that provide opportunities for our riders to understand better and utilize Metro • Coordinates logistics for large-scale internal and external meetings/hearings, special events, and other public activities for Metro and external stakeholders • Conducts/coordinates outreach to build strong relationships and trust with internal/external stakeholders and local community organizations to identify opportunities and drive engagement through social media and in-person outreach • Event procurement, contracts, and exploration of venues and logistics • Coordinates the implementation of marketing outreach strategies to ensure internal/external stakeholders and riders are aware and informed of changes and progress of Bus and Rail projects • Assists with transit planning/budgeting as it relates to events and outreach activities, applying post-event insights to enhance key event processes, always striving for an improved experience • Manages company volunteer program, the Metro Information Person (MIP) and Metro Volunteer Person (MVP) community volunteer programs • Coordinates volunteers for external and internal special events and short- and long-term system closures

Education

• Winston-Salem State University

  Bachelor of Science (B.S.) - AACSB Accredited School of Business and Economics, Business-Administration/Marketing

  2002 — 2007