Kassandra Z.
Ecommerce Specialist @ Shoe Palace | Public Relations, Marketing
- Role
- Ecommerce Specialist at Shoe Palace
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kassandra Z.
eCommerce + Digital Marketing | Strategic Storyteller | Project & Brand Coordinator in…
Experience
Ecommerce Specialist
Oct 2023 — Present
Managed in-house collaborations (e.g, Shoe Palace x Disney Mickey Mouse), overseeing SKU arrivals, creative approvals, and product launches across web and mobile.Utilized Shopify to manage product listings, track unit counts, apply discounts, and oversee order fulfillment, ensuring accurate inventory and seamless customer experience.Led Tapcart push notification campaigns, driving in average weekly revenue with targeted, urgency-focused messaging.Utilize Shogun landing page builder and Fast Simon to design cohesive landing pages and strategically merchandise product collections, enhancing the overall user experience and boosting conversion ratesLeveraged StockX market data to align pricing with MAP policies, protecting brand integrity and optimizing online sales.Created SEO-optimized product titles and descriptions that improved search visibility and boosted conversions.Monitored sales, inventory, and promotions via Shopify, RMS.net, and Aptos, ensuring accurate pricing and product availability.Coordinated cross-functional teams for seamless product launches, asset readiness, and issue resolution.Supported influencer seeding efforts, increasing visibility and sales for exclusive collections.
Education
De Anza Tile
Associate's Degree, Journalism
San José State University
Bachelor of Science, Public Relations/Image Management
San José State University
Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication
2020
De Anza College
Transfer Student , Communication, Journalism, and Related Programs
2017 — 2020
Notre Dame High School, San Jose
High School Diploma
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